Aileen is the CEO and Founder of ASSET HAUS and SKMMP. She transformed the traditional wholesale industry into the digital age with bespoke Virtual Showrooms. Aileen created the first wave Virtual Showroom with high-fidelity visuals and 3D asset generation for Luxury Brands. She pioneered the first Fashion Week AR holograms in February 2018 at LFW and PFW. SKMMP is now poised to enable Brands to create NFTs and traverse into the Metaverse. In January 2020, Aileen and the SKMMP team were selected for the inaugural StartupBootcamp FashionTech Milan, one of the top 10 Global Fashtech startups selected. The program partners include PRADA, Valentino, Moschino, Armani, MICAM, Altagama, Accenture, Stone Island, and Sopra Steria, to name a few. Prior to founding SKMMP, Aileen was Head of International Wholesale and PR at John Rocha for 12 years.