A brand without sales and profitability is not a brand - It's a very expensive hobby.
From concept to margin — for the next era of luxury.
We are The Fashioneering Lab - a bespoke luxury consultancy.
We work with the people who build, lead, and back luxury brands — founders, executive teams, service providers and investors.
Fashioned beautifully. Engineered to perform. Hence the name.
Too seasoned to chase every shiny object. Too innovative to hide behind how it's always been done.
"When it comes building luxury brands that actually perform; I focus on a holistic approach that gives our select clients access to executives and senior creatives who both understand the heritage of luxury goods as well as the need for innovation, and dare I say - a wee bit of needed disruption. I liken the TFL team to our version of the Avengers; sometimes your project calls for a few superheroes, sometimes the entire cast and crew. We are all, deeply passionate about this segment of the industry and moving it forward in a way that embraces the most responsible practices and materials as well as the most relevant new technologies, all while never forgetting the value of a luxury brand's heritage."
— Kate Sheldon, CEO, The Fashioneering Lab
The luxury industry is known for many wonderful things. Giving a damn about responsible practices and moving fast enough to matter — less so. We built TFL differently.
Life is too short and business can be too hard for anything less than the right people in the room. No assholes. That's not a joke — it's a hiring requirement at TFL.
Engagements range from ongoing retainers to bespoke project-based work, advisory hours, and the occasional SOS call.
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