Book a Call with
Hillary Senko Cullum
Executive in Residence
Fractional GMM
HSC Advisors
EX Neiman Marcus Group, Amazon, KPMG
Hillary Senko Cullum is a seasoned retail advisor who combines the art and science of merchandising to drive bottom line growth for brands and retailers. She navigates brands through a rapidly-shifting retail climate building from her retail experience at Amazon, Neiman Marcus, Pier 1 and KPMG. Hillary has operated businesses up to $150m in revenue for on-line, stores and omni-channel business.
She provides strategic guidance on buying, merchandising, assortment analysis, and retail partnership which has proven critical for both proven and emerging brands.
In her career Hillary has worked with top global brands including: Alexander McQueen, Balenciaga, Balmain, Chloe, Dolce and Gabbana, DIOR, Giorgio Armani, Michael Kors, Givenchy, Valentino and GUCCI.
- Assortment Audits
- OTB Budgeting/Plans
- Wholesale Negotiation
- Profitability Deep Dive
- Sales Performance Analytics
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
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Hillary Senko Cullum
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FEATURED IN

Expertise
brand Strategy
Business Development
budget planning
Buying
Content Strategy
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement