Holly is a fractional merchandising executive, advisor, and adjunct professor with more than $3B in sales volume across broad expertise in brand management and merchandising. Her career portfolio includes Neiman Marcus, Victoria’s Secret, Rue Gilt Groupe, and launching DTC fashion startups.

Holly has 20+ years of experience driving product strategies for E-Commerce, DTC, Brick & Mortar, Catalog, and Mobile. Holly has been able to transform businesses and drive multi-million-dollar growth through strategy and implementation, building fashion-right assortments, focusing on target markets, and delivering unique shopping experiences.

Her background includes luxury, mass specialty, flash, and product development at price points from luxury to accessible and across product categories. DTC, product development, budgeting, P&L, marketing; all aspects of merchandising and customer experience are part of her previous success.