Irene is a fashion expert with a rich experience and understanding of the dynamics of the industry’s scenario with a focus on brand growth strategy and expansion.

She has collaborated with prestigious showrooms, luxury and independent brands, overseeing sales, distribution and executing brand growth strategies. As a strategist and buying consultant for Bergdorf Goodman, Irene leveraged her expertise in the Italian market and its luxury segment, along with her strong interpersonal skills, to work with a wide range of stakeholders and drive long-term objectives.

She also led the launch and development of the Italian market for the fashion tech start-up Otrium, working with investor MIP Milano Investment Partners and prioritizing innovation, technology, and sustainability. Today Irene is the co-founder, along with Elena Bertone, of their 360° eponymous consulting studio, which goal is to support companies and brands in achieving their objectives using an organic, alternative, and sustainable approach through the use of their cross-disciplinary skills.