Book a Call with
Liz Kressel
Executive in Residence
Live Commerce
Lizard Strategy
Liz Kressel is an innovative ecommerce leader with 20 years of hands-on expertise in strategy and execution across digital, social, and traditional channels. An imaginative executive specialized in B2B and DTC best practices, her focus is to increase average order value, frequency of purchase, and lifetime value of customers.
As Founder and Managing Director of Lizard Strategy, Liz now works with retailers and consumer brands— including Rakuten, Keurig, Eagle Creek and Crunch Fitness — to craft, launch, and grow digital sales into sustainable revenue streams.
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
Hear from others who have worked with
Liz Kressel
Book time with additional Executives In Residence
Executive in Residence
Fractional GMM
HSC Advisors
EX Neiman Marcus Group, Amazon, KPMG
Executive in Residence
Luxury Business Development
Executive in Residence
Luxury/Brand Ownership/Design
Founder of Jay Strongwater
Executive in Residence
Design/Sourcing
EX Elie Tahari, Marc Jacobs, Gen Art Inductee
Executive in Residence
Fractional CTO/E-Commerce Strategy
Morphology Consulting
Executive in Residence
Supply Chain Transformation/Fundraising
Refashiond OS
Executive in Residence
Innovative Publicist/Communications Strategist
elssus
Executive in Residence
Trend Forecasting/Home
MC & Co
Executive in Residence
Fashion/Trend Direction
EX Saks Fifth Avenue
Executive in Residence
Store Development, DTC Native Brands/Pop-ups
Rekon Retail
EX Apple, Starbucks, Warby Parker
Executive in Residence
Gender Inclusivity
The Phluid Project
EX Macy's, Victoria's Secret, Nike, Levi's
the TFL team is trusted by
FEATURED IN
Expertise
brand Strategy
Business Development
budget planning
Buying
Content Strategy
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement
