Book a Call with
Rob Smith
Executive in Residence
Gender Inclusivity
The Phluid Project
EX Macy's, Victoria's Secret, Nike, Levi's
Rob is the founder and CEO of The Phluid Project. His organization has immersed itself in the world and realities of our youth generations, recognizing the rising voice of youth and their rejection of binaries. Phluid is committed to redefining gender labels and creating a hub, virtually and physically, where strangers, allies, friends, and people can unapologetically be themselves.
Rob is an educator, consultant, and public speaker working with brands and retailers. Prior to launching The Phluid Project, Rob was the Global Chief Product Officer for Haddad Brands (Nike, Levi's, Jordan, Converse), EVP GMM Victoria Secret, and EVP GMM Macy's.
- Gender Expansive Training
- Gender Inclusive Design
- LGBTQ+ Insight and Focus Groups
- LGBTQ+ Community Engagement
- LGBTQ+ Philanthropy
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
Hear from others who have worked with
Rob Smith
Book time with additional Executives In Residence
Executive in Residence
Fractional GMM
HSC Advisors
EX Neiman Marcus Group, Amazon, KPMG
Executive in Residence
Luxury Business Development
Executive in Residence
Luxury/Brand Ownership/Design
Founder of Jay Strongwater
Executive in Residence
Design/Sourcing
EX Elie Tahari, Marc Jacobs, Gen Art Inductee
Executive in Residence
Fractional CTO/E-Commerce Strategy
Morphology Consulting
Executive in Residence
Supply Chain Transformation/Fundraising
Refashiond OS
Executive in Residence
Live Commerce
Lizard Strategy
Executive in Residence
Innovative Publicist/Communications Strategist
elssus
Executive in Residence
Trend Forecasting/Home
MC & Co
Executive in Residence
Fashion/Trend Direction
EX Saks Fifth Avenue
Executive in Residence
Store Development, DTC Native Brands/Pop-ups
Rekon Retail
EX Apple, Starbucks, Warby Parker
the TFL team is trusted by
FEATURED IN
