Book a Call with
Rob Smith
Executive in Residence
Gender Inclusivity
The Phluid Project
EX Macy's, Victoria's Secret, Nike, Levi's
Rob is the founder and CEO of The Phluid Project. His organization has immersed itself in the world and realities of our youth generations, recognizing the rising voice of youth and their rejection of binaries. Phluid is committed to redefining gender labels and creating a hub, virtually and physically, where strangers, allies, friends, and people can unapologetically be themselves.
Rob is an educator, consultant, and public speaker working with brands and retailers. Prior to launching The Phluid Project, Rob was the Global Chief Product Officer for Haddad Brands (Nike, Levi's, Jordan, Converse), EVP GMM Victoria Secret, and EVP GMM Macy's.
- Gender Expansive Training
- Gender Inclusive Design
- LGBTQ+ Insight and Focus Groups
- LGBTQ+ Community Engagement
- LGBTQ+ Philanthropy
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
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Rob Smith
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