Book a Call with
Rob Smith
Executive in Residence
Gender Inclusivity
The Phluid Project
EX Macy's, Victoria's Secret, Nike, Levi's
Rob is the founder and CEO of The Phluid Project. His organization has immersed itself in the world and realities of our youth generations, recognizing the rising voice of youth and their rejection of binaries. Phluid is committed to redefining gender labels and creating a hub, virtually and physically, where strangers, allies, friends, and people can unapologetically be themselves.
Rob is an educator, consultant, and public speaker working with brands and retailers. Prior to launching The Phluid Project, Rob was the Global Chief Product Officer for Haddad Brands (Nike, Levi's, Jordan, Converse), EVP GMM Victoria Secret, and EVP GMM Macy's.
- Gender Expansive Training
- Gender Inclusive Design
- LGBTQ+ Insight and Focus Groups
- LGBTQ+ Community Engagement
- LGBTQ+ Philanthropy
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
Hear from others who have worked with
Rob Smith
Book time with additional Executives In Residence
CEO, The Fashioneering Lab
Ex Neiman Marcus Group
Executive in Residence
Fractional General Counsel & Legal
Henries PLLC
EX LVMH
Executive in Residence
Fashion Tech & VC
Partner Lyra Ventures
Executive in Residence
Surrealist in the Metaverse
Asset Hause, SKMMP
Executive in Residence
Circular Fashion
Circular Intention
EX Donna Karan, Saks Fifth Avenue
Executive in Residence
Sustainable/Circular Design/Sourcing/Supply Chain
The Center for the Advancement of Garment Making
Executive in Residence
Retail Store Expansion
Founder and President at Chris Igwe International
EX CBRE, International Council of Shopping Centers, Gap, Foot Locker International
Executive in Residence
Design/Fit/Brand Ownership
Daryl K
Executive in Residence
Creative Director
Moses Media
EX Vera Wang
Executive in Residence
Wholesale Strategy
Santoni
Executive in Residence
Luxury Business Development
EX Lambert&Associates
Executive in Residence
CEO/COO Luxury Goods, Luxury Marketing
Arche
EX YSL, Thierry Mugler, Valentino
the TFL team is trusted by
FEATURED IN
Expertise
brand Strategy
Business Development
budget planning
Buying
Content Strategy
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement
